Event details
| Event | 4th Digitalization and DX Promotion Expo |
|---|---|
| Date and time | Thursday, May 30, 2024 to Friday, May 31, 2024 |
| Venue | Tokyo Big Sight Ariake, Koto City, Tokyo |
| Organizer | Digitalization and DX Promotion Expo Executive Committee |
| SYSLABO's role | Exhibitor |
We are truly in the age of digital marketing.
As the internet keeps growing, digital marketing has become essential. Its biggest advantage is the accuracy of targeting. By analyzing data such as consumers' behavior patterns, interests, and purchase history, you can take actions tailored to each person.
On May 30 and 31, 2024, we exhibited at the Digitalization and DX Promotion Expo held at Tokyo Big Sight.
This was the fourth edition of the expo, which welcomes about 10,000 visitors every year. We exhibited Forwrd ai., a digital marketing support solution from an Israeli startup. Many people visited our booth, and we exchanged business cards and information with 103 visitors.
Forwrd ai. uses AI to automatically analyze sales leads from websites, email newsletters, and social media, and sorts them into four levels starting from those most likely to close. By working with SFA and CRM tools to support sales activities, it improves efficiency and increases sales.
It is the first AI based marketing tool of its kind in the Japanese market, and the market is expected to grow significantly. We will follow up with visitors, make proposals, and plan concrete business development.
